About Pretty Girl Photo Co.

Pretty tools for photographers with taste and too much to do.

Pretty Girl Photo Co. was created for the photographers who are somehow editing galleries, answering emails, building timelines, posting on Instagram, packing their camera bag, fixing wedding day chaos, and still trying to make everything look effortless.

Around here, pretty is the starting point — but practical is the whole point.

We create Lightroom presets, wedding day tools, photographer templates, planning resources, business fixes, and camera bag favorites for photographers who want their workflow to feel more organized, more polished, and a lot less chaotic.

Because running a photography business should not feel like digging through ten email threads, three Google Docs, a half-finished notes app, and a timeline screenshot from six months ago.

Made for photographers doing it all.

Pretty Girl Photo Co. is for the wedding photographers, portrait photographers, content creators, and creative business owners who want their work to feel beautiful and their systems to actually make sense.

You love a good edit.
You love a clean timeline.
You love a cute camera.
You love a tool that saves you time without looking like corporate software.

Same.

Every product in the shop is designed to help you shoot better, edit faster, stay organized, and panic less — whether you are building a wedding timeline, choosing the right preset, pricing your next offer, planning a styled shoot, or trying to make your client communication sound professional without overthinking every word.

The Pretty Girl Photo Co. difference

A lot of photographer resources are either cute but not useful, or useful but ugly and overwhelming.

Pretty Girl Photo Co. is built to be both.

Our tools are made for real photographers, real wedding days, real lighting situations, and real business chaos. Not just perfect golden hour. Not just styled shoots. Not just the easy parts.

We think your systems can be beautiful.
Your edits can be consistent.
Your wedding days can feel calmer.
Your templates can sound like you.
And your business can feel a little less like survival mode.

Meet VowFlow

Our signature app, VowFlow, is a wedding day command center for photographers who need more than a basic timeline.

VowFlow helps photographers build timelines, organize family photo lists, track vendors, store important notes, assign second shooter tasks, and fix the schedule when the wedding day inevitably goes off-plan.

Think of it as your wedding day brain, all in one place.

Timeline. Family list. Vendor notes. Locations. Second shooter plan. Emergency fixer.

Because when hair and makeup is 30 minutes behind and golden hour is getting dangerously close, you need more than a pretty PDF. You need a plan.

Created by a photographer who gets it.

Pretty Girl Photo Co. was founded by Bailey Tans, a wedding photographer who knows firsthand that the job is so much more than taking pretty pictures.

It is timelines.
Lighting.
Editing.
Emails.
Family dynamics.
Client expectations.
Second shooters.
Pricing.
Posting.
Problem-solving.
And somehow staying calm when the day changes for the fifth time.

Pretty Girl Photo Co. was born from that reality: the pretty parts, the chaotic parts, and all the behind-the-scenes work photographers are expected to magically handle.

The goal is simple: make the tools photographers actually need, and make them feel good to use.

What you’ll find here

Presets

Editing looks made for real wedding day lighting, from soft indoor prep and golden hour portraits to direct flash receptions and tricky mixed light.

Wedding Day Tools

Timelines, checklists, shot lists, second shooter guides, and VowFlow — the wedding day headquarters app for photographers.

Templates

Emails, pricing tools, captions, planning resources, mini session kits, styled shoot guides, and business resources that save time and make you sound polished.

Camera Bag Favorites

Curated cameras, gear, and creative extras for photographers who love a little nostalgia, a little practicality, and a lot of style.

Pretty, yes. Practical, always.

Pretty Girl Photo Co. is here to help you stop doing everything the hard way.

Not by making your business feel stiff or corporate.

Not by giving you another complicated system you will never use.

But by creating tools that feel beautiful, organized, useful, and made for the way photographers actually work.

So whether you are editing a wedding gallery, planning your next content day, building a timeline, or trying to make the business side of photography feel less overwhelming — you are in the right place.

Welcome to Pretty Girl Photo Co.

Shoot better. Edit faster. Panic less.